Climate Change as A New Communication Tool in The Context Of Science Diplomacy

Science diplomacy, conceptually, emerges not only as a contribution to the literature but also as a method by which countries can utilize knowledge as a form of power within the framework of public diplomacy. As part of the sustainable development goals, climate targets, affecting all countries directly, assume a role of soft power in the communication processes related to public diplomacy. Communication tools play a strategic role in transforming scientific research and approaches into an instrument of diplomacy. In this context, the fact that countries utilize mass communication tools to express their responsibilities concerning climate change points to an instrumentality both within the context of public diplomacy and science diplomacy. From this perspective, this study analyzes the news containing Türkiye’s official statements during the United Nations COP28 climate summit through the lens of framing theory, evaluating the process of reputation management in climate change-related news within the contexts of public and science diplomacy. Through this sample, the study explores how, while climate change represents shared concerns among nations, countries have turned it into a component of reputation management through the media instrumentality of science diplomacy within the scope of their public diplomacy strategies.