Digital Diplomacy and the Symbolic Capital of Culture: Azerbaijan and Türkiye

The relationship between information warfare and diplomacy is increasingly being discussed in modern times. Diplomacy is analysed through the prism of the problems of information warfare, as it serves as a tool of this war. Public diplomacy is now seen as a multilevel, efficient system of interaction between states and foreign societies that seeks both political and ‘enlightenment’ objectives. It is carried out by state institutions at home and abroad in the form of digital and cultural diplomacy. Digital diplomacy is perceived as a ‘soft power’ component of the state, including as a tool of Information Warfare. Digital resources and digital power are leading to a new confrontation between states, determined by the lines of control over ‘territories’ in the network. All this predicts the division of the Internet space and a new stage in the development of international relations and foreign policy. The information sphere is characterized by the struggle for cultural values, which actualizes the role of cultural advantages in the information society. National mentality and culture are the main geopolitical potential of a state exposed to information influence. As the geopolitical potential of Azerbaijan and Türkiye, the symbolic capital of their national cultures becomes actual in the changing global order. In the mentioned context, cooperation of Azerbaijan and Türkiye in the field of diplomacy, which have common cultural codes and historical roots, plays an important role in the information war. Shared values, cultural components and politics form the basis for the common ‘soft power’ of the Turkic states, the so-called ‘Turkic soft power’.

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